No Brand Level Segmentation? - Let's not rush to judgment.
| Year of publication: |
2002
|
|---|---|
| Authors: | Fennell, Geraldine ; Allenby, Greg M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 14.2002, 1, p. 14-18
|