No laughing matter, or a secret weapon? : exploring the effect of humor in service failure situations
Year of publication: |
2021
|
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Authors: | Kobel, Sarah ; Gröppel-Klein, Andrea |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 260-269
|
Subject: | Humor | Leniency | Relief | Service encounter | Service failure | Service recovery | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry |
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