No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Matthias Koch and Davide Christian Orazi
| Year of publication: |
December 2017
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| Authors: | Koch, Matthias ; Orazi, Davide Christian |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 356-368
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| Subject: | epidemic life cycle | obesity | policy | social marketing | upstream intervention | wicked consumer behavior | macromarketing | Konsumentenverhalten | Consumer behaviour | Lebenszyklus | Life cycle | Körpergewicht | Body weight | Social Marketing | Social marketing | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717715745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791081