No strings attached : when giving it away versus making them pay reduces consumer information disclosure
Tiffany Barnett White; Thomas P. Novak; Donna L. Hoffman
| Year of publication: |
2014
|
|---|---|
| Authors: | White, Tiffany Barnett ; Novak, Thomas P. ; Hoffman, Donna L. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 3, p. 184-195
|
| Subject: | Information disclosure | Online marketing incentives | Egocentric bias | Mental accounting | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Unternehmenspublizität | Corporate disclosure | Experiment | Anreiz | Incentives | Online-Marketing | Internet marketing |
| Extent: | Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403996