No targets, no budgets and little marketing - and yet, multiplying branches in Britain
Simon Paterson and Erika Uffindell
| Year of publication: |
2016
|
|---|---|
| Authors: | Paterson, Simon ; Uffindell, Erika |
| Published in: |
Brands with a conscience : how to build a successful and responsible brand. - London : Kogan Page, ISBN 978-0-7494-7544-4. - 2016, p. 177-180
|
| Subject: | Bank | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572249