Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng
| Year of publication: |
2023
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|---|---|
| Authors: | Orazi, Davide Christian ; Ranjan, Bhoomija ; Cheng, Yimin |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 3, p. 570-597
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| Subject: | Digital marketing | Emojis | Marketing communications | Multimethod research | Online sharing platforms | Textual paralanguage | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00917-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251246