Non-price competition strategic : a case of advertising effects on market structure and performance in Thailand
by Dulyaniti Khanthawit
Year of publication: |
1989
|
---|---|
Authors: | Khanthawit, Dulyaniti |
Subject: | Preis | Price | Wettbewerb | Competition | Werbung | Advertising | Zementindustrie | Cement industry | Waschmittel | Detergents | Kosmetik | Cosmetics | Thailand | 1980-1989 |
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