Non-price sales promotion impact and moderator role
Year of publication: |
2019
|
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Authors: | Jones, Joseph M. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 6, p. 861-889
|
Subject: | carryover effects | consumer sales promotion | desirability of the sales promotion | need for cognition | relatedness of the sales promotion to the product | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | USA | United States |
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