Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Maik Eisenbeiss; Markus Cornelißen; Klaus Backhaus; Wayne D. Hoyer
| Year of publication: |
2014
|
|---|---|
| Authors: | Eisenbeiß, Maik ; Cornelißen, Markus ; Backhaus, Klaus ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 3, p. 242-263
|
| Subject: | Customer satisfaction | Share of wallet | Willingness to pay | Involvement | Firm reputation | Functional moderation | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364012