Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Marion Schindler; Bernhard Baumgartner; Harald Hruschka
| Year of publication: |
2007
|
|---|---|
| Authors: | Schindler, Marion ; Baumgartner, Bernhard ; Hruschka, Harald |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 59.2007, 2, p. 118-137
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| Subject: | Konsumentenverhalten | Consumer behaviour | Nichtlineare Regression | Nonlinear regression | Theorie | Theory | Markenartikel | Brand | Multivariate Analyse | Multivariate analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486298