Nonparametric item response theory for investigating dimensionality of marketing scales : a SERVQUAL application
Leonard J. Paas; Klaas Sijtsma
| Year of publication: |
2008
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|---|---|
| Authors: | Paas, Leonard J. ; Sijtsma, Klaas |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 2, p. 157-170
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| Subject: | Marktforschung | Market research | Dienstleistungsqualität | Service quality | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003703959