Normative Models and Practical Applications of Segmentation in Business Markets
| Year of publication: |
1997
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|---|---|
| Authors: | Kalafatis, Stavros P. ; Cheston, Vicki |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 6, p. 519-530
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