Norms and power in marketing relationships - Alternative theories and empirical evidence
| Year of publication: |
2003
|
|---|---|
| Authors: | Berthon, Pierre ; Pitt, Leyland F. ; Ewing, Michael T. ; Bakkeland, Gunnar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 9, p. 699-710
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