Not all communication styles are created equal : the differing effects of communicating the family business brand’s roots and virtues

Narjess Aloui, Imen Sdiri, Walid Chaouali, Mohamed Mousa, and Nicholas Patrick Danks

Year of publication:	2024
Authors:	Aloui, Narjess ; Sdiri, Imen ; Chaouali, Walid ; Mousa, Mohamed ; Danks, Nicholas Patrick
Subject:	Age \| Communication style \| Family business \| Family restaurant brand \| SmartPLS \| Familienunternehmen \| Markenführung \| Brand management \| Kommunikation \| Communication \| Interne Kommunikation \| Internal communication \| Konsumentenverhalten \| Consumer behaviour \| Gastronomie \| Restaurant industry

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