Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Year of publication: |
2013
|
---|---|
Authors: | Liu-Thompkins, Yuping ; Tam, Leona |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 21-36
|
Subject: | brand loyalty | habit | repeat purchase | cross-selling | retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
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