Not just a fad : optimal sequencing in mobile in-app advertising
Zhen Sun, Milind Dawande, Ganesh Janakiraman, Vijay Mookerjee
| Year of publication: |
September 2017
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|---|---|
| Authors: | Sun, Zhen ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 3, p. 511-528
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| Subject: | in-app ads | fading ads | sequencing under uncertainty | optimal policies | Theorie | Theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754105