Not just any volunteers : segmenting the market to attract the high contributors
Melanie Randle and Sara Dolnicar
| Year of publication: |
2009
|
|---|---|
| Authors: | Randle, Melanie ; Dolnicar, Sara |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 3, p. 271-282
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Ehrenamtliche Arbeit | Voluntary work | Marktsegmentierung | Market segmentation | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893353