Not just intentions : predicting actual purchase behavior in sport sponsorship context
Konstantinos Koronios, Lazaros Ntasis and Panagiotis Dimitropoulos and Vanessa Ratten
| Year of publication: |
2022
|
|---|---|
| Authors: | Koronios, Konstantinos ; Ntasis, Lazaros ; Dimitropoulos, Panagiotis ; Ratten, Vanessa |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 1, p. 4-28
|
| Subject: | Actual purchases | Purchase intentions | Sport sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1108/SBM-03-2021-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880026