Not registered? : please sign up first : a randomized field experiment on the ex ante registration request
Ni Huang, Probal Mojumder, Tianshu Sun, Jinchi Lv, Joseph M. Golden
| Year of publication: |
2021
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|---|---|
| Authors: | Huang, Ni ; Mojumder, Probal ; Sun, Tianshu ; Lv, Jinchi ; Golden, Joseph M. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 3, p. 914-931
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| Subject: | user registration | ex ante request | customer conversion | online commerce | randomization field experiment | IT artifact design | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.0999 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669876