Not-so-speedy delivery : should retailers use discounts or donations to incentivize consumers to choose delayed delivery?
Year of publication: |
2024
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Authors: | Kelting, Katie ; Robinson, Stefanie ; Wood, Stacy |
Subject: | Discounts | Donations | Last-mile | Online shopping | Speedy delivery | Online-Handel | Online retailing | Fundraising | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Experiment |
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye, (2020)
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Fisher, Marshall L., (2018)
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Ngwe, Donald, (2019)
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Kelting, Katie, (2019)
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Robinson, Stefanie, (2018)
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Wood, Stacy, (2018)
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