Note---Derivation of Covariance Probit Elasticities

The full covariance probit model is highly regarded due to the flexibility with which it can represent cross brand effects. Explicit formulae for these cross brand effects for the general N brand case have never appeared in print, nor have the direct elasticities for the model. This note fills that omission.

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Year of publication:	1990
Authors:	Hofacker, Charles F.
Published in:	Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 36.1990, 4, p. 500-504
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	marketing: estimation/statistical techniques \| marketing: choice models

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mnsc.36.4.500 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009214562