Note on an application of a goal programming model for media planning
[von] A. Charnes; W. W. Cooper; D. B. Learner. E. F. Snow
| Year of publication: |
1968
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|---|---|
| Authors: | Charnes, A. ; Cooper, W. W. ; Learner, D. B. |
| Other Persons: | Snow, E. F. (contributor) |
| Published in: |
Applications of management sciences in marketing ; 14. - Englewood Cliffs, NJ : Prentice-Hall, ISBN 0-13-038851-3. - 1968, p. 201-208
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001992306