Nouns versus adjectives in country-of-origin communication - The findings of various surveys covered in this paper suggest that nouns elicit a greater impact than adjectives. This phenomenon has significance for all advertising and communication companies
Year of publication: |
1999
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Authors: | Morello, Gabriele |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 1, p. 10-14
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