Nudging green food : the effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
Year of publication: |
2023
|
---|---|
Authors: | Reinholdsson, Tommy ; Hedesström, Martin ; Ejelöv, Emma ; Hansla, André ; Bergquist, Magnus ; Svenfelt, Åsa ; Nilsson, Andreas |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 557-568
|
Subject: | Bio-Lebensmittel | Organic food | Nudge | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Schnellgastronomie | Fast-food industry | Schweden | Sweden |
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