Number 1-2 - The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands
| Year of publication: |
2000
|
|---|---|
| Authors: | Verhoef, Peter C. ; Hoekstra, Janny C. ; Aalst, Marcel van |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 1-2, p. 143-155
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