Number 4 - Segmenting high-tech markets: A value-added taxonomy
| Year of publication: |
1999
|
|---|---|
| Authors: | Dum, Dan ; Hulak, Jon ; White, D.Steven |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 17.1999, 4-5, p. 186-191
|