Number 4 - The NetOffer model: A case example from the virtual marketspace
| Year of publication: |
2000
|
|---|---|
| Authors: | Grönroos, Christian ; Heinonen, Fredrik ; Isoniemi, Kristina ; Lindholm, Michael |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 38.2000, 3-4, p. 243-252
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