Number 2-3 - Connecting to customers: Value, volume and one-to-one - Bridging the gap between suppliers and customers through relationship promoters: Theoretical considerations and empirical results
| Year of publication: |
2000
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|---|---|
| Authors: | Walter, Achim ; Gemünden, Hans Georg |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 15.2000, 2-3, p. 86-105
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