Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C E-Commerce in der Schweiz

Daniel Risch. Mit einem Geleitw. von Petra Schubert

Alternative title:	Nutzung von Kundenprofilen im Electronic Commerce
Year of publication:	2008
Authors:	Risch, Daniel
Publisher:	Lohmar : Eul
Subject:	Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Erfolgsfaktor \| Success factor \| Schweiz \| Switzerland \| Kundenorientierung \| Kundenanalyse \| Kundentyp \| Strategisches Management \| Kundenmanagement \| Kundenprofil \| Business-to-Consumer
Description of contents:	Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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