OBSERVATIONS - Methods and Measures That Profile Heavy Users - Are your heavy users really different from your light users? A method is described and new measures of personality and lifestyle are recommended that can be used to differentiate heavy users from light users effectively and usefully.
| Year of publication: |
2000
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| Authors: | Wansink, Brian ; Park, Sea Bum |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 4, p. 61-72
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