Occupational choices in art and agriculture – a mixed-method web scraping approach

Purpose: Empirical studies on occupational choice have typically concentrated on a specific sector. The purpose of this study is to compare two sectors wherein there are grounds to hypothesise that lifestyle reasons play a key role for occupational choice. Design/methodology/approach: Arguing that the potential for qualitative web scraping is still underused, the hypothesis is tested through qualitative web scraping for occupational choices. Findings: It is shown that incomes for farmers are both documented in a better way and higher than in arts. The central roles played by farmers in the provision of basic needs and in powerful value chains are possible reasons for this difference. As a common factor between the sectors, two-thirds of both farmers and artists choose their profession for reasons of self-realisation or societal motives. Originality/value: This study is the first to show both common grounds and differences in occupational choices of two different sectors.