Offering low price guarantees to improve customer retention
| Year of publication: |
2006
|
|---|---|
| Authors: | Mcwilliams, Bruce ; Gerstner, Eitan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 2, p. 105-114
|