Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Year of publication: |
2008
|
---|---|
Authors: | Xing, Xiaoyan ; Church, Anthony G. ; O'Reilly, Norm ; Pegoraro, Ann ; Nadeau, John |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 4, p. 321-335
|
Subject: | Sport | Sports | Sportveranstaltung | Sport event | Stadtmarketing | City marketing | Event-Marketing | Event marketing | Stakeholder |
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