Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Amber Smith-Ditizio and Alan David Smith
| Year of publication: |
2023
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|---|---|
| Authors: | Smith-Ditizio, Amber ; Smith, Alan David |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 2, p. 503-531
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| Subject: | Athletic performance | Fan loyalty | Media coverage | Olympic Games | Uses and gratifications theory | Sportveranstaltung | Sport event | Mediale Berichterstattung | Konsumentenverhalten | Consumer behaviour | Kommunikationsmedien | Communication media | Sportmarketing | Sports marketing | Geschlecht | Gender | Markenführung | Brand management | Großveranstaltung | Big event | Sport | Sports | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-02-2022-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231863