Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Shannon Cummins and James W. Peltier (Institute for Sales Excellence, University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA) and Andrea Dixon (Keller Center for Research and Center for Professional Selling, Hankamer School of Business, Baylor University, Waco, Texas, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Cummins, Shannon ; Peltier, James W. ; Dixon, Andrea |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 2-16
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| Subject: | Interactivity | Sales force management | Information technology | Multi-channel measurement | International marketing communication | Sales and distribution | Verkauf | Selling | Vertrieb | Physical distribution | Verkaufspersonal | Salespeople | Informationstechnik | Marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-12-2015-0094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555492