Omnichannel retail operations with buy-online-and-pick-up-in-store
Year of publication: |
August 2017
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Authors: | Gao, Fei ; Su, Xuanming |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 8, p. 2478-2492
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Subject: | retail operations | omnichannel | strategic customer behavior | decentralization | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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