On building better construct measures: Implications of a general hierarchical model
| Year of publication: |
2008
|
|---|---|
| Authors: | Mowen, John C. ; Voss, Kevin E. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 6, p. 485-505
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