On dynamic selection of households for direct marketing based on Markov chain models with memory
Pieter W. Otter
| Year of publication: |
2007
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|---|---|
| Authors: | Otter, Pieter W. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 1/2, p. 73-84
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| Subject: | Direktmarketing | Direct marketing | Werbeplanung | Advertising planning | Markov-Kette | Markov chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003471285