ON INCREASING THE RATE OF RESPONSE TO MAIL SURVEYS: A NEW APPROACH

Two methods for increasing the rate of response to mail surveys were tested: (1) the inclusion of a pen as a premium and (2) adding the postscript, “P.S. Please respond. Even answering two questions will help.” The results indicated that the pen premium did not result in a significant increase in response rate. The postscript did seem to evoke a higher rate of response.

MoreLess

Year of publication:	1984
Authors:	Friedman, Hershey H. ; Arenstein, Neil
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 1.1984, 1, p. 46-48
Publisher:	MCB UP Ltd

More details

Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb008084 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014849268