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Managing the advertising process
Kennedy, Sherril Helen, (1976)
COMPETITION FOR VIEWERS AND ADVERTISERS IN A TV OLIGOPOLY
Kind, Hans Jarle, (2006)
Content and advertising in the media: pay-tv versus free-to-air
Peitz, Martin, (2005)
Models and methods in economics and management science : essays in honor of Charles S. Tapiero
El Ouardighi, Fouad, (2014)
Risk finance and asset pricing : value, measurements, and markets
Tapiero, Charles S., (2010)
Optimal product quality and advertising
Tapiero, Charles S., (1981)