On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Heiko Wieland, Angeline Nariswari, Melissa Archpru Akaka
| Year of publication: |
2021
|
|---|---|
| Authors: | Wieland, Heiko ; Nariswari, Angeline ; Akaka, Melissa Archpru |
| Subject: | Managerial relevance | Academic-practitioner divide | Market theories | Market practices | Theorie-Praxis-Verhältnis | Theory-practice divide | Marketing | Marketingtheorie | Marketing theory | Führungskräfte | Managers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-021-00204-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819649