On marketing theory and service-dominant logic : connecting some dots
Stephen L. Vargo
| Year of publication: |
2011
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| Authors: | Vargo, Stephen L. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 1, p. 1-8
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009870753