On optimal intervention for customer lifetime value
| Year of publication: |
2007
|
|---|---|
| Authors: | Crowder, Martin ; Hand, David J. ; Krzanowski, Wojtek |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 183.2007, 3, p. 1550-1559
|
| Publisher: |
Elsevier |