On search cost and the long tail : the moderating role of search cost
Matt Wimble, John Tripp, Brandis Philips, Nash Milic
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Wimble, Matt ; Tripp, John ; Philips, Brandis ; Milic, Nash |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 14.2016, 3, p. 507-531
|
| Subject: | Long tail | Online consumer behavior | Search costs | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Online-Handel | Online retailing | Nischenstrategie | Niche marketing strategy |