On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Kyu Ha Choi, Dana Ellis, Becca Leopkey, Jinsu Byun, Kathleen Zinn
| Year of publication: |
2022
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|---|---|
| Authors: | Choi, Kyu Ha ; Ellis, Dana ; Leopkey, Becca ; Byun, Jinsu ; Zinn, Kathleen |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 1/2, p. 47-72
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| Subject: | on-site sponsorship | Olympic sponsorship | leveraging method | leveraging focus | sponsorship fit | brand image transfer | 2018 PyeongChang Winter Games | Sponsoring | Sponsorship | Markenimage | Brand image | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Markenführung | Brand management | Markentransfer | Brand extension |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.121256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012990281