On the applicability of the BDM mechanism in product evaluation
Marcel Lichters, Verena Wackershauser, Shixing Han, Bodo Vogt
| Year of publication: |
2019
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| Authors: | Lichters, Marcel ; Sablotny-Wackershauser, Verena ; Han, Shixing ; Vogt, Bodo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 1-7
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| Subject: | Becker-DeGroot-Marschak (BDM) mechanism | Misconception bias | Product evaluation | Partial least squares (PLS) | Willingness to pay (WTP) | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.02.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114915