On the importance of social integration for minority targeting effectiveness
Michael Antioco; Joëlle Vanhamme; Anaïk Hardy; Lidwine Bernardin
| Year of publication: |
2012
|
|---|---|
| Authors: | Antioco, Michael ; Vanhamme, Joëlle ; Hardy, Anaïk ; Bernardin, Lidwine |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 380-389
|
| Subject: | Werbung | Advertising | Printwerbung | Print advertising | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Minderheit | Minority | Glaubwürdigkeit | Credibility |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684898