On the Measurement of Competitive Strategy: Evidence from a Large Multiproduct U.S. Firm
| Year of publication: |
1993
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|---|---|
| Authors: | Nayyar, Praveen R. |
| Published in: |
Academy of Management journal : AMJ. - Briarcliff Manor, NJ : Academy of Management, ISSN 0001-4273, ZDB-ID 2218598. - Vol. 36.1993, 6, p. 1652-1669
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