On the method of evolutionary psychology and its applicability to consumer research
Year of publication: |
June 2017
|
---|---|
Authors: | Saad, Gad |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 3, p. 464-477
|
Subject: | consumer research | evolutionary psychology | proximate versus ultimate explanations | nomological networks | trees of knowledge | Konsumentenverhalten | Consumer behaviour | Evolutionsökonomik | Evolutionary economics | Marktforschung | Market research | Wirtschaftspsychologie | Economic psychology | Psychologie | Psychology |
-
Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias, (2020)
-
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard, (2018)
-
The marketing of evolutionary psychology
Saad, Gad, (2020)
- More ...
-
Addressing the sins of consumer psychology via the evolutionary lens
Saad, Gad, (2021)
-
Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
Garcia, Justin R., (2008)
-
The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots
Saad, Gad, (2008)
- More ...