On the myth of believing that globalization is a myth: or the effects of misdirected responses on obsolescing an emergent substantive discourse

The December 2003 special issue of the Journal of International Management sought to initiate a dialogue on globalization and the role of the global corporation (Bird and Stevens, 2003). We attempt to carry that dialogue forward by responding to several objections that were raised by critics in that issue. Their comments prompted us to take a fresh look at our own perspective, as well as to critically examine theirs. In so doing, we find not only persuasive evidence that globalization is very much alive and well, but we also find that caution is warranted if readers wish to avoid misdirected responses that would otherwise obsolesce an emerging substantive discourse on the phenomenon of globalization. We are encouraged that the special issue has stimulated continued dialogue and invite others to join the conversation on this important phenomenon of globalization.